Barry Siskind

Barry Siskind, President of International Training and Management Company is one of North America’s most sought after consultants and speakers and an internationally recognized trade and consumer show expert.

International Training and Management Company provides a wide range of products and services to help exhibitors improve their bottom line both on and off the trade show floor. These services translate to stellar results for his clients.

Over the past twenty-five years Barry has traveled throughout the world advising thousands of clients in both the private and public sector in virtually all industry groups on their face to face marketing challenges in the 5 key components of successful trade show involvement including:
1. Show strategy, tactics and promotion
2. Design and fabrication of exhibits
3. Training of booth personnel
4. The generation and follow-up of sales leads
5. Evaluating results

Barry works one on one with clients on their exhibit strategies, holds staff training workshops, delivers keynotes, develops mystery shopping programs, implements booth audits, creates successful follow-up programs and evaluate results.

Each year he accepts invitations to deliver keynotes at international trade events. A few recent examples are UFI in Moscow, Confexpo in Lisbon, ExpoSystems in Sao Paulo and AITT in Bangkok, The Exhibitors Show in Las Vegas and TS-2 in Philadelphia.
 
He has written seven best-selling books including his latest Powerful Exhibit Marketing. He has also written over 500 original trade articles and industry reports as well as a Guru series for the Centre for Exhibition Industry Research. Barry has just completed a series on The Government Exhibitor for the Centre for Exhibition Industry Research which will be available May 2009.

Barry’s energetic, motivational and informative presentation style leaves his audience ready to tackle the challenges of trade show participation.

Visit Barry at www.siskindtraining.com where you can ask for advice, request a copy of his exclusive “Exhibiting Diagnostic or download his program Double Your Trade Show Results Guaranteed.

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